Tuesday, 12 June 2012

Franchising in the Wellness Sector


Pic Courtesy: Orient Spa

The relationship between India and wellness can be traced back to the ancient times. Since then the healing sciences of ayurveda and yoga have been in vogue. Centuries ago, the concentration was on general grooming, health, nutrition and lots of relaxation to live more healthily. Presently this wellness concept has evolved enormously and boasts of more complex rituals, a wide range of beauty products and even specialized training courses for those keen on becoming therapists. Globalization has given an extra boost to this niche industry and the attention by the Government to this sector to strengthen tourism has ensured its here to stay.

Your Target Audience

According to studies by FICCI, thespa-going consumer is a well-informed one with a higher disposable income to spend on such luxury to cope with hectic lifestyles and environmental stress. Todays Indian youth (from age group of 15-34 years) makes up 34% of the total population. This population figure is estimated to cross the 400mn mark by 2015 and forms the core target group for wellness services and products. Everyday, the consumers needs are evolving and so are  their incomes. There is a lot of room for earnings as this is a service-oriented industry.


Pic Courtesy: Kairali Spa

Why should you invest in a Wellness franchise?

The wellness market is pegged at a whopping 490billion In India. And according to the reports by FICCI, this graph will only go higher. During the next three years, it is estimated to grow at a CAGR of 20% to reach INR 875 billion.  Both domestic and International entrants are making their presence felt and taking the franchise model to scale up. The Indian franchising industry is presently growing at an annual rate of 30-35%. Another finding is that the national and international franchisors employ around one million people in India. That means there is generation of jobs along with income generation.

The focus in the future is going to be towards a more holistic approach with inclusion of nutrition, fitness verticals and wellness is going to be at the core of this integrative approach. From a business point of view, this only means more collaborations, tie-ups and a more stabilised income.



Pic courtesy: Mystic spa


Some of the well-known spas with a franchise model:


1. Four Fountains Spa

Counted as India’s most affordable spa, The Four Fountains Spa is a place to forget your woes with rejuvenating massages at a price that won't burn a hole in your pocket.

For a Four Fountains Spa Franchise -


Investment - Rs 45 lakhs (may vary by location)
Area Requirement - 1000 sq ft carpet area, need not own a location

For more information visit http://www.thefourfountainsspa.in/franchisees


2.  Naturals Spa

Naturals is a well-established chain the unisex salon and spa vertical. The wellness brand has a wide range of rejuvenating services on the menu anging from body care, hair care, skin care and special beauty treatments to pamper its clients.

For a Naturals Franchise:

Area requirement: 1,200 sq. ft

Investment: Rs 30- 40 lakh.

For more information visit  http://www.naturals.in/franchise.html#


3. Mystic Spa

Mystic - A Lifestyle Spa, offers a mix of international and local therapies for a more refreshed and glowing you. The brand is fast expanding and already has wellness spaces in many parts of North India.

For a Mystic Spa Franchise: 


Area requirement: 1500-5000 sq ft

Investment: 50lakhs - 1crore

For more information visit http://mysticspa.in/franchise/


4. Orient Spa

Orient Spa is known for its wide range of spa formats and has both a national and global presence. From a day spa, destination spa, cruise spa to a express treatment spa, entrepreneurs have a vast choice of the format that they would want to invest in.

For an Orient Spa Franchise: 


Area Requirement: For Express Treatment Spa, a minimum carpet area of 500 – 600 sq.ft
and for other type of spas, a carpet area of 1000 to 1500sq.ft is required; owned, rented or leased.

Investment: Rs 10 to 50 lacs, depending on the type of spa and city

For more information visit: http://www.theorientspa.com/franchise.htm


5. Body Spa

Body Spa International Pvt Ltd is an international brand of spas operating wellness spaces in Indonesia, Malaysia and Singapore and are fast establishing a strong presence in India. They provide holistic healthcare and total body wellness in a luxurious Spa environment. The company offers different franchise options viz. Option A - Day Spa Rs. 50,00,000, Option B - Club Spa Rs. 1,00,00,000, Option C - Boutique Spa Rs. 150,00,000.

For a Body Spa Franchise: 


Area Requirement:

Day Spa (Option A)   200 sq yd
Club Spa (Option B) 300 - 500 sq yd
Boutique Spa (Option C) 500 - 1000 sq yd

Investment: Rs 50lacs to 1crore.

For more information visit: http://www.bodyspa.co.in/


6. Aura Thai Spa

Aura Thai Spa is a name synonymous with authentic Thai Spa service. Aura Thai is also known for including herbal / holistic practices that have been fine-tuned to perfection with healing techniques and folk wisdom garnered over the last 2000 years and more.

For an Aura Thai Spa Franchise: 


Area Requirement: A minimum of 1,000 sq. ft (carpet area).

Investment: Rs 45 lakh and Rs 15 lakh towards the franchisee fee

For more information visit:  http://www.aurathaispa.com/site/pages/introduction


7. Kairali

Kairali Group is the pioneer in promoting Ayurveda globally and continuously evolves with therapies to this ancient healing science to benefit the health conscious.

Interested franchisees have the option of opening either a Ayurvedic Wellness resort, Ayurvedic Wellness Centre or Ayurvedic Wellness spa.

For more details on investments and area for Kairali Franchise visit http://www.kairali.com/Franchise.asp


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